One of the biggest missed opportunities for CEOs and executives is not realizing that they can play a role in educating their customers.
Often, CEOs and executives focus on their sales team to convince and wow customers, but they fail to see that they can do the same on a much larger scale through creating content.
By creating content, CEOs and executives can educate their customers in a way that doesn't require a sales development representative (SDR) or a huge marketing campaign, ultimately saving them money.
In this episode of Tech Careers and Money Talk, host Christopher Nelson welcomes Belen Wagaw back to the show. Belen shares her journey from intern to chief of staff to running her own storytelling company for CEOs and B2B brands.
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Listen to the full episode here:
YouTube:
https://youtu.be/9QMxpeEB96Q
Audio Podcast:
https://www.techcareersandmoneytalk.com/executive-branding
