The idea of self-service experiences is not limited to consumer-facing products or services. Even in the B2B space, customers are looking for ways to interact with products and services on their own terms.
This trend is forcing big software companies to rethink their traditional sales and marketing strategies and adapt to the changing needs of their customers.
In this episode of Tech Careers and Money Talk, host Christopher Nelson welcomes Belen Wagaw back to the show. Belen shares her journey from intern to chief of staff to running her own storytelling company for CEOs and B2B brands.
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Listen to the full episode here:
YouTube:
https://youtu.be/9QMxpeEB96Q
Audio Podcast:
https://www.techcareersandmoneytalk.com/executive-branding
