In the latest episode of Tech Careers and Money Talk, LaSean Smith shares his insights on the future of digital and software businesses.
He emphasizes the pivotal role of audience and automation, highlighting the need to explore untapped markets such as local B2B home services.
LaSean also delves into the challenges of customer acquisition and the dangers of relying solely on paid advertising.
Let's delve into LaSean's thought-provoking words and uncover the key pillars shaping the future of digital business:
✅ Audience and Automation:
Recognize the significance of audience targeting and automation in driving the success and growth of digital businesses.
Leverage data-driven insights to understand your target market and streamline processes through automation.
✅The Power of Niche Markets:
Explore opportunities in previously overlooked segments, such as local B2B home services and seemingly "boring" businesses.
Discover how these markets can be incorporated into your digital business strategy and offer untapped potential for growth.
✅ The Macro Perspective:
Analyze the broader trends and macro-level factors that impact the digital business landscape.
Stay informed about industry shifts, market dynamics, and emerging technologies to adapt and seize opportunities proactively.
✅ The Perils of Paid Advertising:
Acknowledge the risks associated with relying solely on paid advertising as a foundation for your business.
Leverage alternative customer acquisition channels and prioritize organic growth methods to build a more sustainable and resilient business.
✅The Importance of SaaS at Scale:
When scaling your business, consider the benefits of Software-as-a-Service (SaaS) models. Explore how SaaS can streamline your sales processes, enhance customer experiences, and drive long-term success.
Don't miss out on this enlightening episode with LaSean Smith!
Click below to listen to the full conversation on Tech Careers and Money Talk with Christopher Nelson.
https://www.techcareersandmoneytalk.com/portfolio-building-strategies
Explore the pillars shaping the future of digital business and share this episode to inspire others to embrace new strategies and perspectives.
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